Are you trashing great opportunities just because they say they are going with the competitor? Sometimes these can be the easiest leads to convert. A frustrated buyer or one who's expectations have been dashed are often finding for a quick, painless opportunity--that could be your next sale.
You spent the whole morning attacking the freshest leads in your sales pipeline, and what did you hear? Probably:"That sounds great, I am waiting on the other offers..." "The Mortgage Emporium has a great rate" "Bob's Mortgage Shack said I could close in 10 days"Fresh leads are just entering the sales/buying cycle and are inherently the toughest ones to convert. These customers know the shop is still competing and the best customers know they should look for the best deal.
Attacking the Sales Opportunities Your Competitors Give You
All of your competitors are telling them anyone it takes to get the deal into their commission trigger. These factors significantly impact the probability of converting a brand new lead, particularly if you do not have the brand of a Countrywide, Wells Fargo, or Quicken Loans.
So, how can you use this to your advantage? I am going to tell you a dinky secret...
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